Amanda Genther wrote about a branding exercise last week and I've been hard at work on this. I'm surprised this task has taken me this long which would be proof that it was much needed homework. These three words sum up seagrass studio as a feeling/description and I will incorporate this into everything I do. Interestingly these three words also describe my ideal customer, how I'd like that customer to talk about me and ultimately, how I'd like her to feel when she's wearing one of my designs. Part two of this exercise is to find coordinating images, print them out and hang as a reminder. I'm still working part two but I wanted to put all this work out there as a start.
adj: continuously in fashion because of its simple and basic style / timeless / finest I think the fonts and layout of my site reflect this aesthetic but I want to figure out a way to work this into my packaging, printed materials and the shop. adj: tasteful beauty of manner, form, or style / cleverly simple / ingenious Again, I need to up my packaging game to ensure the best possible experience from the moment my customer places her order to when she opens that box. My shop could use some elegance, too. adj: described in vivid detail / colorful / visual I've got this feeling in spades but I'd like to find a better way to incorporate this in all areas of my work, my site and my shop.
Has anyone else done a similar exercise? I'd love to hear what you came up with and how the process worked for you.