watermarking 101

since my mini tirade last week I thought I'd share my go to app for watermarking photos from your iphone - impression - and a few pointers but you can also download it for your mac computer from the app store. how easy is that??impression-app-how-to1) it's pretty intuitive but you click the 'photo' button, allow access to your photos and import your almost-ready-to-instagram photo.2) once your photo is imported, choose the sunlight icon to adjust the brightness / opacity of your watermark as well as the color. I prefer a faded but legible gray scale watermark so it doesn't take away from my photo. if the photo has a lighter background I choose a darker shade of gray and a whiter shade for darker backgrounds. 

impression3) select the aA icon to type your preferred font and your wording. I chose didot for my font since I use it here on the blog occasionally. as you type the mark will get smaller to fit the screen but once you hit 'done' you have a few options. you can use the standard iphone two-finger pinch to stretch it or shrink it as you want and you can also move it around to the preferred position (mine's at the bottom of a photo) as you can tell, it's currently too hard to read so I would go back to 1) and readjust the opacity/brightness. don't forget the © symbol. I'm not 100% clear on the legal mumbo jumbo but I figure it can't hurt. I also like to include the year (see prior legal mumbo jumbo comment)

4) if you'd like, you can orient your watermark vertically by hitting the swingy arrow button.

leekvoila. hit the arrow button on the far right and it's saved to your camera roll to do with as you please. the good news? your watermark is now saved so every time you import a photo all you have to do is adjust the opacity/color. TA DAH! going forward I'll definitely use this when posting photos of my original jewelry/designs/artwork but I think I'll stick to case by case basis when posting other photos (like leeks)

you're probably going to be putting your name on your photo but ideally, you're going to use your website / store / blog URL. my hope is to eventually use my full name as my URL (work in progress) so for the time being, I'm using my full name sans the dot com. until then, if you were to do a google search using my full name you'd find a landing page with a link to this snazzy mustache setup. after the change, the search will land you on any number of links to me (fingers crossed)

I came across the official downton abbey instagram account and saw an interesting alternative for a watermark - their facebook name, abbey logo and twitter handle. personally I think it's overkill and I'd lose the white lined border but tomato/tomahto. either way, you know whose photo it is should it end up on pinterest.